LONDON, England (CNN) -- When the economy gets tough, the tough come out fighting. For some businesses, that means bringing out a fighter brand -- a cut-price version of a flagship product, marketed under a new name, and intended to fight back against budget competitors.
"Jetstar" is a fighter brand that worked, beating the competition and creating a lasting, money-making brand.
When it's done right it can destroy cut-price competition, but done badly it can drive a business to the brink of bankruptcy. Read More...
Carolina Botín O'Shea is known as the daughter of late Spanish banker, Emilio Botín and his wife, Paloma O'Shea, a pianist. Emilio was known for being the executive chairman of a Spanish multinational financial services company named Grupo Santander.
Unfortunately, Emilio passed away of a heart attack on 9th September 2015 at age 87 in Madrid. Today we are exploring more details about Carolina including her bio, boyfriend, and others. Read More...
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